This chic Soho enclave – in the middle of one of London’s busiest neighbourhoods – acts as a portal to village life for shoppers and guests from the adjoined hotel. It’s hand-picked collection of luxury shops, restaurants and bars are only becoming more popular as word spreads. This space has floor-to-ceiling glass windows, and inside features white walls, pale wooden floors and a high ceiling painted black. It’s an exercise in stylish simplicity, and would suit a brand equally succinct.